Dress for Success: How Clothes Influence Our Performance

Posted on February 12, 2016

The old advice to dress for the job you want, not the job you have, may have roots in more than simply how others perceive you—many studies show that the clothes you wear can affect your mental and physical performance. Although such findings about so-called enclothed cognition are mostly from small studies in the laboratory that have not yet been replicated or investigated in the real world, a growing body of research suggests that there is something biological happening when we put on a snazzy outfit and feel like a new person.

If you want to be a big-ideas person at work, suit up. A paper in August 2015 in Social Psychological and Personality Science asked subjects to change into formal or casual clothing before cognitive tests. Wearing formal business attire increased abstract thinking—an important aspect of creativity and long-term strategizing. The experiments suggest the effect is related to feelings of power.

Informal clothing may hurt in negotiations. In a study reported in December 2014 in the Journal of Experimental Psychology: General, male subjects wore their usual duds or were placed in a suit or in sweats. Then they engaged in a game that involved negotiating with a partner. Those who dressed up obtained more profitable deals than the other two groups, and those who dressed down had lower testosterone levels.

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Category(s):Self-Confidence

Source material from Scientific American