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Scientists think they may have solved one of the great mysteries of the age. Why are so many of today's men growing beards?
The answer, according to The University of Western Australia researchers, is because men are feeling under pressure from other men and are attempting to look aggressive by being more flamboyant with their whiskers.
The team investigated 154 species of primates, and found more conspicuous badges in males of species where social and physical conflict were common and individual recognition was limited.
The modern male not only has to vie with hundreds of fellow males in the real world but has to stand out from potentially thousands of rivals online, so clean-shaven may well be turning off women who are drawn to seemingly powerful men.
"When you live in a small group where everyone knows everyone because of repeated interactions, there is no need to signal quality and competitiveness via ornaments," he said.
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Source material from Telegraph