If not quite Ali-Frazier or Williams-Sharapova, the duel was all the audience of about 100 could ask for. They had come to the first Extreme Memory Tournament, or XMT, to see a fast-paced, digitally enhanced memory contest, and that’s what they got.
The contest, an unusual collaboration between industry and academic scientists, featured one-minute matches between 16 world-class "memory athletes" from all over the world as they met in a World Cup-like elimination format. The grand prize was $20,000; the potential scientific payoff was large, too.
"We found that one of the biggest differences between memory athletes and the rest of us," said Henry L. Roediger III, the psychologist who led the research team, "is in a cognitive ability that's not a direct measure of memory at all but of attention."
People have been performing feats of memory for ages, scrolling out pi to hundreds of digits, or phenomenally long verses, or word pairs. Most store the studied material in a so-called memory palace, associating the numbers, words or cards with specific images they have already memorized; then they mentally place the associated pairs in a familiar location, like the rooms of a childhood home or the stops on a subway line.
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Source material from New York Times