Psychology And Advertising


Watch this well done video on the use of psychology in marketing.

Apr 6

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Meditation Is About More Than Inner Peace, Study Says

People who practice meditation often do so for individual health benefits like reduced stress and improved mental health. But new research from Northeastern University’s Social Emotions Group says meditation also has an effect on the way we treat ...

Apr 6

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What is Face Blindness and it's impact

Imagine not being able to recognise your own child at nursery or even pick out your own face from a line-up of photos. This is just how severe face blindness, or prosopagnosia, can be. "In extreme cases, people might withdraw socially - become ...

Apr 6

Categories: Child Development, Social Anxiety / Phobia

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Rethinking The Stress Mindset: Can You Find The Upside of Pressure?

It's striking how much of our emotional experience is down to interpretation. Take the physical feelings you get when you're about to talk in public: the sweaty palms, the churning stomach and the spinning room. Isn't that much the same physical ...

Apr 5

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Avoid impulsive acts by imagining future benefits

Why is it so hard for some people to resist the least little temptation, while others seem to possess incredible patience, passing up immediate gratification for a greater long-term good? The answer, suggests a new brain imaging study from ...

Apr 5

Categories: Inattention, Impulsivity, & Hyperactivity (ADHD)

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Following Your Bliss, Right Off the Cliff

SO you want to be a writer. Or an artist. Or to open a cupcake shop. What you’ll hear, often, is that you should pursue your dream. Follow your passion. Quit your job and live the life you want. Michelle Dalton Tyree, a fashion editor, opened a ...

Apr 5

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The Truth About Dishonesty


Are you more honest than a banker? Under what circumstances would you lie, or cheat, and what effect does your deception ...

Apr 4

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Why money can't buy you happiness

Think a lottery win would make you happy forever? Many of us do, including a US shopkeeper who just scooped $338 million in the Powerball lottery – the fourth largest prize in the game's history. Before the last Powerball jackpot in the United ...

Apr 4

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Laser Light Zaps Away Cocaine Addiction

By stimulating one part of the brain with laser light, researchers at the National Institutes of Health (NIH) and the Ernest Gallo Clinic and Research Center at UC San Francisco (UCSF) have shown that they can wipe away addictive behavior in rats - ...

Apr 4

Categories: Addictions, Drug Addiction

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Brain scans might predict future criminal behavior

A new study conducted by The Mind Research Network in Albuquerque, N.M., shows that neuroimaging data can predict the likelihood of whether a criminal will reoffend following release from prison. The paper, which is to be published in the ...

Apr 3

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Negative Emotions in Response to Daily Stress Take a Toll on ...

Our emotional responses to the stresses of daily life may predict our long-term mental health, according to a new study published in Psychological Science, a journal of the Association for Psychological Science. Psychological scientist Susan ...

Apr 3

Categories: Anxiety, Depression, Stress Management

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My Freudian Slip into Psychoanalysis

I have had the opportunity to experience many types of therapy for my mental illness. I have seen psychiatrists, a spiritual care provider, I have tried several medications and am happily doing well on one, and I have seen a psychoanalyst. I wasn't ...

Apr 3

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Children with sleep apnea have higher risk of behavioral, adaptive ...

A new study found that obstructive sleep apnea, a common form of sleep-disordered breathing (SDB), is associated with increased rates of ADHD-like behavioral problems in children as well as other adaptive and learning problems. "This study provides ...

Apr 2

Categories: Child Development, Learning Difficulties, Sleep Disorders

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The Psychology Behind How Clothing Influences How People See You At ...

How you dress has a big impact on how people view you, and how you view yourself. According to 99U, it's not about dressing one specific way though, it's about considering your audience and using that to your advantage.

Apr 2

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Mindfulness from meditation associated with lower stress hormone

Focusing on the present rather than letting the mind drift may help to lower levels of the stress hormone cortisol, suggests new research from the Shamatha Project at the University of California, Davis. The ability to focus mental resources on ...

Apr 2

Categories: Mindfulness Meditation, Stress Management

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