Social Media Can Create Surprising Behavioural Changes

Posted on October 8, 2015

Photo: flickr

Recent research explores why social networks are so effective for increasing participation. This leads to possible implications for the entire field of organizations using social tools to help people lose weight, stop smoking, and live healthier lives.

Findings showed that with social media, “We were able to use the positive signals to form a reinforcing loop that pushed everyone to exercise more,” says Jingwen Zhang, an author on the study.

What this new study reveals is that these same positive behavior signals are also powerful in our online networks, and can be harnessed for the social good. This approach could be applied not only to encourage exercise, but also to promote vaccinations, medication compliance, and preventative care.

Click on the link below to read the full article.

The participants, in fact, knew remarkably little about one another, yet the results indicate that even minimal exposure to social cues can have strong effects.

Category(s):Adult psychological development, Life Purpose / Meaning / Inner-Guidance

Source material from Psy Post

Mental Health News

  • Tempering the Mind

    newsthumbYou always hear the phrase "What doesn't kill you, makes you stronger" being thrown around, but what does it actually refer to? In this article, we ...

  • Waiting Constructively

    newsthumbWe've all had moments where we wait expectantly for some important news to arrive, but sometimes it never does. When all we can do is sit and wait, ...

  • The Family That Dines Together, Stays Together

    newsthumbFor many busy families, getting everyone to sit down at the table together for dinner can seem like an impossible task. However, family dinners can ...