How To Use Color Psychology To Give Your Business An Edge

Posted on February 8, 2014

Whether you're wondering what color to paint the office, or you're looking to redesign your retail space, the colors you choose can increase your chance of reaching your goals. Color greatly influences human emotion and behavior. If you're hoping to make your workers more productive, or you want to encourage shoppers to spend money, understanding the basics of color psychology can help you design a space that will maximize your potential.

The color of a wall can actually change how a person perceives the temperature, according to Augustin. Warm colors, such as orange, red and yellow can cause people to think the temperature in the room is warmer than it actually is. Cool colors, such as blue, green and light purple cause people to estimate the temperature is colder.

Augustin states that color evokes similar emotional responses in most people. However, there aren’t always universal truths about color. People of different cultures may have different thoughts and emotions about certain colors. Also, a person’s past experience can affect feelings about a certain color. Augustin notes that she dislikes a particular shade of blue for example, because it reminds her of an allergy medicine she had to take as a child. Despite the exceptions, there are some basic generalities about how certain colors evoke specific emotional and behavioral responses.

For example, green is the color associated with Creativity...

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Source material from Forbes


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